
Google AdWords is a platform where businesses have the ability to place paid ads to the side, above and below Google’s search results. This allows us to focus on particular keywords or key-phrases and have them display when potential customers search similar terms. These ads will then link to a landing page to convert the customer or will link to your website.
Much like SEO, Google AdWords account management is a skill in itself. There are many variables to take into account, including level of competition, maximum cost per click, daily budget, keyword or key-phrase relevancy and more.
Google AdWords is a fantastic way to drive immediate paid traffic to your website and attract potential sales.